Books

SEO: Strategy & Skills is a practical guide to mastering search engine optimization. Co-authored with Professor Scott Cowley from the University of Michigan, this textbook is designed for higher education and for anyone who wants to build real-world SEO expertise.

The book delivers a clear, structured curriculum that covers crawlability, keyword research, local SEO, voice search, and other core topics. It includes auto-graded quizzes, hands-on projects, and assignments that mirror the work done by professional marketers. Students learn how to analyze performance, optimize content, and measure results in ways that lead to lasting success.

With a focus on both strategy and application, SEO: Strategy & Skills helps readers gain the confidence and skills to excel in today’s competitive digital landscape.